Marketing serves to promote student organizations and organization events to all students on or off campus. It is important for student organizations to develop effective marketing strategies. Developing a marketing plan is the first step. A marketing plan includes creating deadlines of completing each task and allowing sufficient promotional time before the event.
What to consider:
- Understand who the target audience is and how to best reach that audience.
- Make sure the advertising contains all the important information (who can attend, what the event is about, where, when, why the event is being held, and if there is a fee).
- Be sure to take note as to what areas need approval so that the advertising is not taken down.
- The best time to begin advertising for an event is 2-3 weeks beforehand.